Toys in the UAE are more than playthings—they spark learning and joy. In this guide, explore the top 10 toy stores in the UAE that offer quality toys at affordable prices, perfect for every parent, educator, and gift-giver.

Mumzworld UAE

Website: Mumzworld

Mumzworld has emerged as one of the UAE's most trusted toy destinations for mothers and young families. It offers a user-friendly online shopping experience and a wide variety of toys tailored for different age groups. From educational toys to creative kits, the platform supports informed shopping with customer reviews and safety labels. It also offers regular flash deals and bundle discounts. With local delivery options, it’s an ideal choice for parents seeking convenience.

• Features a broad selection of age-appropriate toys and games. Each product is categorized for easy browsing by developmental stage.
  
  
• Offers quick delivery across all major UAE cities. Enjoy fast shipping options backed by local fulfillment centers.
  
  
• Provides regular deals, especially on baby and preschool toys. Weekly sales events help shoppers get more value for less.

Pro Tip: Check out today’s Mumzworld Promo Codes & Coupons

The Little Things

Website: The Little Things

The Little Things UAE is a boutique toy and gift shop located in Dubai Mall and online. It’s known for its focus on collectibles, quirky toys, and Japanese pop culture merchandise. This shop offers rare toys, anime figurines, and lifestyle gifts that appeal to all ages. Whether you're shopping for a collector or a child, the product range feels unique and premium. It’s particularly popular with fans of international franchises.

• Carries premium collectibles and limited-edition toys. Ideal for serious collectors and pop culture enthusiasts.
  
  
• Offers click-and-collect services for added convenience. Buy online and pick up at the store without waiting for delivery.
  
  
• Known for quirky, high-quality gifts not found elsewhere. Their toy line includes Japanese plushies, models, and puzzles.

Pro Tip: Check their Instagram page for exclusive collectible announcements and in-store events.

Babyshop (Centrepoint)

Website: Babyshop

As part of the Landmark Group, Babyshop is a trusted store in the UAE for toys focused on early development. It is ideal for parents seeking safety-tested, educational toys for their children. Babyshop is known for its well-organized displays and seasonal collections. The store offers a variety of toys for infants and toddlers, from sensory tools to interactive learning games. With same-day delivery options and in-store support, it’s a one-stop destination for new parents.

• Offers a curated selection of educational and developmental toys. Products are designed to promote motor skills, language development, and emotional growth.
  
  
• Backed by the Shukran loyalty program for reward points on each purchase. Customers can redeem points for future discounts both online and offline.
  
  
• Seasonal discounts around Ramadan and school reopening. Save more during peak shopping seasons with exclusive in-store and app offers.

Pro Tip: Check out today’s Babyshop Promo Codes & Coupons

Amazon.ae Toys Section

Website: Amazon.ae

Amazon.ae continues to redefine online shopping across the UAE, offering a massive selection of quality toys at competitive prices. Its extensive catalog includes educational kits, tech toys, and collectibles. Product reviews and customer ratings help UAE shoppers make informed buying decisions. Amazon.ae also features curated toy lists based on age and interest, ideal for gift planning. Prime members enjoy faster delivery and special sale previews.

• Features international brands and hard-to-find items. You’ll find everything from STEM kits to exclusive collector editions unavailable elsewhere.
  
  
• Offers Prime membership benefits like fast shipping and early sales. Get next-day delivery and priority access to deals on popular toys.
  
  
• User-friendly filters and gift suggestions by age and interest. Streamlined navigation makes it easy to select the perfect toy for any occasion.

Pro Tip: Check out today’s Amazon.ae Promo Codes & Coupons

FirstCry UAE

Website: FirstCry UAE

FirstCry UAE is especially designed for new parents, offering a tailored toy collection for infants and toddlers. The brand is known for its safe, durable, and affordable toys. FirstCry frequently runs mobile-app promotions, making it a favorite for tech-savvy parents. Its toys promote early development and sensory play, all backed by quick delivery options. Parents across the UAE trust FirstCry for both variety and value.

• Hosts frequent app-only deals and referral programs. Downloading the app unlocks exclusive discounts, cashback, and bonus coupons.
  
  
• Stocks toys for newborns to 5-year-olds, including educational games. Ideal for gifting and milestone-based learning tools for young children.
  
  
• Fast delivery from local UAE warehouses. Ensures quick and reliable shipping across major cities like Dubai and Abu Dhabi.

Pro Tip: Check out today’s FirstCry UAE Promo Codes & Coupons

Toys For Less (Brands For Less Group)

Website: Toys For Less

Toys For Less is a popular destination for families looking for brand-name toys at slashed prices. It specializes in clearance stock, making it easy to grab toys at a fraction of their original cost. You’ll find a rotating selection from global toy brands and seasonal collections. Shoppers enjoy treasure-hunting through bins and shelves for surprise deals. It's especially popular with bulk buyers and parents on a budget.

• Offers up to 70% off on discontinued or end-of-season toys. Save big on past-season collections without compromising on quality.
  
  
• Rotating stock ensures new surprises every week. Frequent visits promise exciting finds that keep kids curious and happy.
  
  
• Outlets located in major UAE cities for easy access. Easily visit branches in Dubai, Sharjah, and Ajman without long commutes.

Pro Tip: Head to their stores during weekday mornings for the best stock picks.

Hamleys UAE

Website: Hamleys

Hamleys, the world-famous British toy store, brings a magical retail experience to the UAE. Its large-format stores are immersive and child-friendly, featuring themed décor and play areas. The product line includes premium toys, puzzles, and exclusive UK imports. With trained staff and interactive experiences, Hamleys is ideal for birthdays and holidays. The flagship store in Dubai Mall is a must-visit for toy enthusiasts.

• Offers live demos, game zones, and character interactions. Children can test toys in-store and engage in activities with costumed characters.
  
  
• Premium toys and exclusive UK collections available. Find sophisticated options that blend play with learning and creativity.
  
  
• Perfect for birthday gifts and collectibles. Unique, high-end toys are ideal for making celebrations truly special.

Pro Tip: Visit on UAE National Day to enjoy themed offers and kid-friendly festivities.

Early Learning Centre (ELC UAE)

Website: Early Learning Centre

Early Learning Centre focuses on building a strong foundation in child development through structured play. Its products are vetted by educators and are aligned with educational goals. Parents in the UAE appreciate ELC's emphasis on safe, enriching toys. Whether you're shopping for a preschooler or preparing for kindergarten, ELC offers age-specific toys for learning. The store also partners with local schools and learning centers.

• Specializes in cognitive, motor, and sensory development toys. Help children build crucial skills while having fun and staying safe.
  
  
• Recommendations by child development experts. Each toy includes educational labels and guidance for parents.
  
  
• Popular among nurseries and schools in the UAE. ELC toys are often seen in classrooms, reinforcing their educational value.

Pro Tip: Sign up for their newsletter to get access to learning guides and early product launches.

Toyworld UAE

Website: Toyworld UAE

Toyworld UAE is a well-established toy store with physical outlets and an e-commerce platform catering to UAE shoppers. It specializes in branded toys, games, and educational products for children of all age groups. Their website is easy to navigate and offers regular online deals and clearance sales. With a presence in malls and quick delivery options, Toyworld is a great option for toy shopping across the Emirates.

• Features trusted brands such as LEGO, Barbie, and Hot Wheels. A wide assortment of globally renowned toy names ensures quality and fun.
  
  
• Runs regular online-only offers and seasonal discounts. Enjoy lower prices during Ramadan, Eid, and National Day sales.
  
  
• Store branches available in Dubai, Abu Dhabi, and Sharjah. Easily accessible for walk-in shopping and same-day collection.

Pro Tip: Use their online store locator to find in-stock items at your nearest branch.

Virgin Megastore UAE

Website: Virgin Megastore UAE

Virgin Megastore UAE surprises many with its expanding toy department, especially appealing to tweens and teens. It offers kits, gadgets, and novelty items that fuse education with entertainment. The collection reflects modern trends, including gaming, art, and DIY products. Virgin’s flexible payment options and festival-based promotions attract tech-savvy parents and young adults. It’s a strong contender for trendy, offbeat gifts.

• Includes arts and crafts kits, science games, and board games. Perfect for creative minds and hands-on learners who love to build.
  
  
• Offers toy trends from major movie and game franchises. Includes licensed merchandise and collectibles that are always in demand.
  
  
• Frequent promos during UAE festivals and events. Save more during Ramadan, Eid, and Back-to-School season with exclusive bundles.

Pro Tip: Check out today’s Virgin Megastore UAE Promo Codes & Coupons

Conclusion

From budget buys to boutique treasures, the UAE offers an impressive range of toy stores for every age and budget. Whether shopping online or in malls, these trusted outlets combine quality, value, and local convenience. Use SavePlus UAE's promo codes to unlock even more savings. Shop smart, shop local, and make every child’s playtime memorable.

FAQ

Which UAE toy stores offer same-day delivery?
Stores like Mumzworld, FirstCry, and Babyshop provide same-day or next-day delivery options in major cities like Dubai and Abu Dhabi.

Where can I buy affordable educational toys in the UAE?
Early Learning Centre, FirstCry, and Babyshop offer educational toys focused on child development at competitive prices.

Are there toy stores in UAE malls with physical branches?
Yes, brands like Toyworld and The Little Things have physical stores in popular malls across the UAE.

Which UAE toy stores offer promo codes or discounts?
You can find regular discounts at Mumzworld, Amazon.ae, Toys For Less, and more—especially via SavePlus UAE.

Do any UAE toy stores offer loyalty or rewards programs?
Yes, Babyshop’s Shukran, Mumzworld rewards, and Virgin Megastore promotions offer loyalty points and exclusive member deals.